In 2004, TAG Heuer took it to a new level with the launch of the Monaco V4 concept watch at Baselworld. CEO Jean-Christophe Babin intended to make a statement with the V4. The statement was that TAG Heuer Monaco replica watches will climb to new heights, developing cutting edge, avante-garde mechanical movements.
It took a few years to perfect the design, but perfect it they did, and the first Monaco V4 sold at the 2009 Only Watch charity auction, appropriately held in Monaco. Since that sale, several limited-edition series have sold out.
The Monaco V4 proved such a challenge because its movement represented a major break from traditional watchmaking. Rather than the usual gear train and wheels with teeth, the V4’s movement is belt-driven, and the design is inspired by an automobile engine. Many people thought it would never work. That TAG Heuer solved the problems is a testament to the brand’s newly developed capabilities, much of which is thanks to a man named Guy Sémon.
It took a few years to perfect the design, but perfect it they did, and the first Monaco V4 sold at the 2009 Only Watch charity auction, appropriately held in Monaco. Since that sale, several limited-edition series have sold out.
The Monaco V4 proved such a challenge because its movement represented a major break from traditional watchmaking. Rather than the usual gear train and wheels with teeth, the V4’s movement is belt-driven, and the design is inspired by an automobile engine. Many people thought it would never work. That TAG Heuer solved the problems is a testament to the brand’s newly developed capabilities, much of which is thanks to a man named Guy Sémon.
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